Pausa Salud
2024
This is a Digital Design Project created from scratch. We designed the brand digital image considering their brand manual in order to transfer the identity to the digital environment. The main goal of the website is to book classes, so we prioritize call to action to capture leads.
Process
Breaking down the project
The design process for Pausa website involved several key stages. Firstly, we conducted extensive user research to understand the needs of the clients and identify pain points with existing healthcare websites.
Building on strong foundations
From there, we created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as an easy-to-use booking system.
Collaborating with the internal team
Throughout the process, we worked closely with Pausa's team to ensure that the website met their requirements and aligned with their brand identity.
