IED Creative Workshops
2022
Visual identity for the event IED Creative Workshops at IED Madrid. This event is targeted to new designers, a young audience between 14 to 17 years old who are interested in choosing design as a university career and want to experience a first approach to design.
Process
We wanted to combine 3D and 2D elements. So we designed a 3D typography that could also be animated to give the feeling of an inflating balloon and use it together with gradient backgrounds. The intention was to create an aesthetic of exageration by mixing elements of actual design trends.
This image would be used to promote the event in the different social networks of the school.
